How Does Blogging Help SEO?

Blogging is an integral part of any successful digital marketing strategy. It acts as an avenue to engage with your audience, shares your expertise, attracts your target audience, and boosts your targeted keyword ranking. But how does blogging help SEO, and how can you make the most of it? Let’s dive in!

how does blogging help seo

Last Modified: 07/20/2023

Table Of Contents

  • How Does Blogging Help SEO?
  • A Universal Digital Marketing Strategy
  • How to Choose Keywords for Blog Posts
  • How to Add Keywords in Blog Posts
  • How Long Should a Blog Be for SEO?
  • Is Guest Blogging Good for SEO?
  • Which Blog Platform is Best for SEO?
  • Are Blog Comments Good for SEO?
  • How Often Should You Blog for SEO?
  • Conclusion

How Does Blogging Help SEO?

Blogging enhances an SEO strategy by providing fresh content for search engines, strategically incorporating relevant keywords, generating valuable backlinks, and boosting user engagement on your site. In essence, regular blogging with quality content improves a website’s visibility, authority, and SEO ranking.

1. Fresh Content

Search engines, especially Google, love fresh content. Regularly updated websites signal that they are alive and offer up-to-date information. That’s where a blog comes in. It offers a practical means to continually add fresh content to your site.


Through blogging, you can strategically incorporate relevant keywords that your target audience is likely to search for. This helps improve your visibility in search engine results.


High-quality blogs increase your chances of other websites linking back to your posts, resulting in valuable backlinks. This significantly improves your site’s authority and SEO ranking.

4.User Engagement

 Engaging content on your blog encourages users to spend more time on your website, reducing the bounce rate. Longer dwell time can positively influence your site’s SEO ranking.

A Universal Digital Marketing Strategy

You might be pondering whether to start a blog for your website, especially if you feel that blogging doesn’t make sense for your industry. Maybe your business lies in a technical field, healthcare, or local services, and the link between blogging and your specific business seems tenuous at best. This skepticism is valid, but it’s crucial to realize that the benefits of blogging transcend all industry boundaries.

In fact, blogging can be a powerful tool regardless of your industry, and here’s why:

1. Attract Target Audience

With proper SEO optimizations, blogging will bring your target audience to your website. From there you can funnel your target audience to the pages on your website that you want them to see.

2. Authority and Trust

A blog allows you to share your expertise, build authority in your field, and gain the trust of your potential customers. By providing valuable content relevant to your industry, you demonstrate that you understand your audience’s needs and concerns.

3. Customer Engagement

 A blog is a fantastic medium to engage with your customers. It creates a two-way conversation that allows you to better understand your customers while also giving them the opportunity to connect with your brand on a deeper level.

4. SEO Benefits

As discussed earlier, blogging significantly improves your SEO, increasing your website’s visibility on search engines. With an optimized linking strategy, blogging will help increase your targeted keyword rankings for every page on your website.

5. Showcasing Your Services or Products

With creative writing, even the most seemingly ‘dull’ services or products can be made interesting. A blog provides a platform to explain how your products or services solve problems, feature case studies, or share success stories. Blogging will bring your target audience to your website.

6. Expanding Your Reach

Blogs can be shared across various platforms, opening avenues for new potential customers to find you.

Remember, the most important aspect is not just blogging, but blogging with a purpose. Understand your audience, their challenges, and interests, and then create content that adds value to their lives. If done correctly, regardless of the industry, blogging can bring tangible results to your business.

How to Choose Keywords for Blog Posts

Selecting the right keywords requires an understanding of your niche and audience. Here are steps to guide you:

1. Know Your Audience

Understand their interests, queries, and language.

4. Use Keyword Research Tools

Use tools like Google Keyword Planner, SEMrush, and Ahrefs to identify keywords relevant to your audience’s search queries.

3. Consider Search Volume and Competition

Choose keywords with a high search volume and low competition. Long-tail keywords can be quite effective. With the recent search engine algorithm updates and surge in AI, long-tail keywords are more important to target than ever.

4. Relevancy

Ensure that the keywords are relevant to your blog topic. Google the keywords you are planning on using and see if the other websites that populate the SERPs are relevant to your topic/industry.

How To Add Keywords For Blog Posts

Keywords are pivotal to SEO. But how do you add keywords in a blog post? Begin by conducting thorough keyword research. 

Your focus should be to naturally integrate these keywords into your content. Remember, it’s not just about how many keywords per blog post you can stuff. Overdoing it can lead to keyword stuffing, which search engines frown upon. Aim for a balance, ensuring the keywords flow naturally with the text and add value to your content. DO NOT FORCE KEYWORDS INTO YOUR CONTENT. Create a keyword strategy so you are only using your targeted keywords naturally.

Add your targeted keywords into the title, headers, paragraphs, and in alt text for images. Make sure that it feels natural and do not try to manipulate search engines. Always create content for users first and not for search engines if you want to properly rank in search engines.

Make sure to track your SEO progress to make they keywords you are targeting are hitting on all cylinders. If you notice your keywords are not ranking well, consider reworking your keyword strategy to target keywords that are less competitive.

How Long Should a Blog Be for SEO?

While there’s no definitive answer, with the recent updates to the search engine algorithms, long-form content (over 1,000 words) tends to rank better in search engines as it often provides more comprehensive information. 

However, quality should never be sacrificed for quantity. A shorter, high-quality post can outrank a long, poorly written one.

Is Guest Blogging Good for SEO?

Absolutely! Guest blogging provides a platform to reach a broader audience, generate backlinks, and establish authority in your niche. Make sure to provide high-quality, relevant content to your host’s audience.

Guest blogging is a major factor in off-page SEO and will also help increase your overall domain authority, which plays a huge role in SEO.

Which Blog Platform is Best for SEO?

The choice of blog platform plays a role in SEO. WordPress stands out for its user-friendly interface, a multitude of SEO plugins, and robust community support. It offers a variety of customization options, enabling you to tweak various SEO elements like meta tags and permalinks.

Other Platform Options:


Powered by Google, Blogger is a free blogging platform that offers a decent range of SEO features. It’s straightforward to use and automatically handles basic SEO practices like metadata and URL structure. However, for advanced SEO customization, it’s not as feature-rich as WordPress.


Known for its intuitive drag-and-drop interface, Wix is an excellent platform for beginners. It provides SEO features including customizable URLs, meta titles, and descriptions, as well as integration with Google Analytics. It also offers a Wix SEO Wiz tool that creates a personalized SEO plan for your website.


Squarespace is popular for its stunning, professional templates. It has robust built-in SEO features such as clean HTML markup, automatic redirects, and canonical tagging. Squarespace also provides comprehensive SEO guides to help users optimize their sites.

Are Blog Comments Good for SEO?

When appropriately managed, blog comments can positively contribute to your SEO strategy. The act of users sharing their thoughts, asking questions, or contributing additional insights can naturally increase the overall word count of your blog post and introduce relevant keywords. This user-generated content signals to search engines that your page is active and frequently updated—an attractive trait that can enhance your SEO ranking.

Additionally, blog comments foster user engagement. The sense of community that arises from an active comments section can, therefore, indirectly benefit your SEO strategy.

However, it’s crucial to carefully moderate blog comments. The presence of spam or inappropriate content can harm your website’s reputation and SEO. Therefore, it’s essential to either approve comments before they’re published or promptly remove undesirable content.

How Often Should You Blog for SEO?

While some studies suggest that businesses publishing 16+ blog posts per month get the most traffic, this may not be realistic for all businesses. A general rule of thumb is to aim for a minimum of one blog post per week, but consistency is key. If you have a smaller website, try to post at least once a month.

Search engines prioritize websites that regularly update their content, viewing frequent updates as a sign of the site’s reliability and relevance. By consistently adding new blog posts, you signal to search engines that your website is active, increasing the likelihood of your website ranking higher in search results.


To answer the overarching question, “How does blogging help SEO?” — it generates traffic from your target audience, provides fresh content, helps integrate keywords, generates backlinks, and boosts user engagement. Blogging is a strategic asset that, when optimized, can greatly improve your website’s SEO performance. Happy blogging and contact Alex’s Standard if you are looking for blog collaborations.

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