How To Build Domain Authority


In the rapidly evolving digital landscape, one key metric stands out as a measure of a website’s credibility and trustworthiness – Domain Authority. It’s a crucial factor that search engines consider when ranking your site, making it an indispensable part of any effective SEO strategy.

how to build domain authority

Last Modified: 06/26/2023

Table Of Contents

  • What Is Domain Authority?
  • Domain Authority and SEO: The Connection
  • Methods To Boost Domain Authority
  • White Hat vs. Black Hat SEO Link Building Strategies
  • The Role of Backlinks in Domain Authority
  • User Experience: An Underrated Aspect of Domain Authority
  • Free Domain Authority Checker Tools
  • Conclusion

What Is Domain Authority?

Created by Moz, one of the leading SEO software companies, Domain Authority is a predictive measure on a scale of 1 to 100, with 100 being the highest attainable score. This measure is used to estimate how likely a website is to rank on search engine result pages (SERPs). It essentially reflects the ‘strength’ of a site over time based on its size, age, and popularity.

However, Domain Authority isn’t a measure that search engines directly use to determine search rankings. It doesn’t work in isolation either; it’s a comparative tool. The value in understanding your Domain Authority comes from comparing your score to that of your competitors or industry benchmarks. It provides a strategic viewpoint for understanding where you stand and what actions you need to take to climb the ladder in SERPs.

The beauty of Domain Authority is that, while it’s complex under the hood, its purpose is simple: to give you actionable insights to improve your online presence.

Domain Authority and SEO: The Connection

SEO can be thought of as the language we use to communicate with search engines. It’s an array of strategies and techniques designed to make a website more attractive to search engines, thereby improving its visibility in search results. But where does Domain Authority fit into this?

How is domain authority built? 

Domain Authority is influenced by multiple factors, many of which are integral components of SEO. These include the quality of content, the number and relevance of inbound links, the structure of the website itself, and importantly, the health of your website.

A healthy website is like a well-maintained engine; it runs smoothly and performs better. This involves cleaning up broken links, optimizing page load speeds, and ensuring a secure user experience – all critical aspects of technical SEO. By regularly performing these technical SEO audits and maintaining a healthy website, you not only enhance user experience but also improve your Domain Authority.

Link building, another crucial aspect of SEO, has a substantial impact on Domain Authority. Search engines view these high-quality inbound links as endorsements, which leads to a higher Domain Authority. In turn, producing valuable, link-worthy content promotes organic link building, thereby improving both SEO and Domain Authority.

When you implement robust SEO practices, including maintaining website health and building a solid link profile, it doesn’t just improve your search engine rankings. It also enhances your Domain Authority. And while high-quality, relevant content is a major player in this field, the technical aspects of SEO play an equally important role in boosting your Domain Authority.

How long does it take to build domain authority?

Building Domain Authority is a gradual process that can take months, or even years. Factors such as domain age, competitiveness of your niche, and your SEO strategies all play a part. For newer websites, this can be more challenging due to the lack of historical data for search engines to evaluate. Nonetheless, persistent efforts in quality content creation, obtaining reputable backlinks, and optimizing user experience are key to faster progress. Remember, Domain Authority is a comparative metric, so focus on consistent improvement over time.

So, in essence, while SEO and Domain Authority are distinct concepts, they share a symbiotic relationship. Improving your SEO practices doesn’t just enhance your visibility on search engines, but it also boosts your Domain Authority. And a higher Domain Authority often leads to better search rankings – a win-win situation.

Methods to Boost Domain Authority

Building your Domain Authority isn’t about a single magic bullet, but a combination of strategies that, when put together, create a website that’s attractive both to search engines and users. Let’s discuss some of these key strategies.

Quality Content Creation

The cornerstone of any SEO and Domain Authority boosting strategy is high-quality content. Search engines love content that is original, comprehensive, and relevant to the user’s query. But what defines ‘quality’ in content?


Avoid duplicating content from other sources. Why is having duplicate content an issue for SEO? Search engines prioritize unique content that provides fresh perspectives.


A thorough exploration of a topic often indicates quality. Well-researched and detailed content that covers a subject extensively is seen as more valuable.


Stay up-to-date with industry trends and user demands. Timely, relevant content tailored to your audience’s needs and interests holds immense value.


Break down complex topics into digestible pieces. Use subheadings, bullet points, and infographics to improve readability.


Optimize your content with relevant keywords, but avoid keyword stuffing. The strategic placement of keywords can help your content reach the right audience.

Internal and External Links

Incorporating internal links helps guide visitors to other relevant content on your website, improving their overall experience and time spent on your site. External links to high-authority sites can enhance the credibility of your content, and if these sites reciprocate with a backlink, it can boost your Domain Authority.

Remember, quality content isn’t just about pleasing search engines. It’s about engaging your audience, providing value, and building trust. By focusing on quality, you’re more likely to attract organic traffic, earn backlinks, and, consequently, increase your Domain Authority.

Performing Technical SEO Audits

Technical SEO refers to optimizing your website for the crawling and indexing phase. By improving technical aspects of your site, you enhance the site’s readability and user experience, which leads to higher Domain Authority. Key steps in a technical SEO audit include:

Page Speed Optimization

Ensure your site loads quickly on all devices. Slow-loading sites can deter visitors and negatively impact your search engine rankings.


With the rise of mobile browsing, having a mobile-friendly site is a must. Google’s Mobile-First Indexing means it’s now more important than ever to provide a seamless mobile experience.

Meta Tags

Optimize your meta tags – title, meta descriptions, heading tags – for your keywords. These play a crucial role in communicating your content’s context to search engines.

Broken Links

Regularly check for and fix broken links on your site. Broken links can harm your SEO and lead to a poor user experience.

Why is technical SEO important? It is a major signal to search engines that you have a healthy website, in turn raising your domain authority.

Link Building

Effective link-building can significantly improve your Domain Authority. Here are some link-building strategies:

Quality over Quantity

It’s better to have a few links from high-authority sites than numerous links from low-quality sites.

Relevant Backlinks

Aim for backlinks from sites that are relevant to your industry or topic area.

Guest Blogging

Writing guest posts for reputable sites in your industry can be an excellent way to gain high-quality backlinks.

Influencer Outreach

Reach out to influencers or high-authority figures in your niche and encourage them to link to your content.

By focusing on these three pillars – content quality, technical SEO, and link building – you’re well on your way to building a website that’s optimized for search engines and users, thereby improving your Domain Authority. Remember, improving Domain Authority is a long-term commitment, not a one-time task. Patience and persistence are key in this journey.

White Hat vs. Black Hat SEO Link-Building Strategies

Welcome to the world of SEO, where good and evil battle for supremacy – okay, maybe that’s a bit dramatic, but when it comes to link-building strategies, we do have two distinct paths: the righteous path of White Hat SEO, and the more nefarious Black Hat SEO. Let’s dive in and find out what these terms mean and why one might be a better long-term strategy for your website.

White Hat Link Building Strategies

White Hat SEO refers to practices that align with search engine guidelines and focus on providing value to humans, rather than just manipulating search engine algorithms. These strategies focus on long-term growth and sustainability.

All of the strategies listed in the section above are white hat link-building strategies.

Black Hat Link Building Techniques

In contrast, Black Hat SEO involves tactics that attempt to trick or manipulate search engine algorithms. While these techniques can sometimes provide quick wins, they’re generally viewed as unethical and can lead to penalties from search engines, including lower rankings or even removal from search listings. Here are some Black Hat link-building techniques:

Link Farms

These are groups of websites that link to every other site in the group, purely to increase the number of inbound links.

Hidden Links

These are links that are invisible to visitors but can be seen by search engines.

Keyword Stuffing

This is the practice of overloading content with keywords in an unnatural way.


This involves showing one piece of content to users and a different piece to search engines.

While Black Hat link-building techniques may seem tempting due to the promise of quick results, they’re not a wise choice for sustainable, long-term SEO success.

White Hat link-building strategies, on the other hand, may take more time and effort, but it results in steady, legitimate growth and preserves your site’s reputation with both users and search engines.

Remember: in the grand scheme of SEO, slow and steady wins the race!

The Role of Backlinks in Domain Authority

Backlinks, or inbound links, are a crucial aspect of Domain Authority. When another website links to your site, search engines consider it as a vote of confidence in your content. It’s like saying, “Hey, this site has valuable information!” But it’s not just about the quantity of backlinks; the quality and relevance of the sites linking to you are also important.

How Many Backlinks to Reach Higher Domain Authority Levels

There’s no magic number of backlinks that guarantees a high Domain Authority. It’s a complex equation involving not only the number of backlinks but also their quality, the relevance of the linking sites, and many other factors.

Think of it this way – one high-quality backlink from a reputable website in your niche could be more valuable than dozens of low-quality links from irrelevant or spammy sites. Therefore, the focus should be on earning high-quality backlinks from reputable and relevant sites rather than just amassing a large quantity of links.

How to Improve Your Backlink Toxicity Score

Having a high backlink toxicity score can be detrimental. It implies your site has accumulated a substantial number of ‘toxic’ backlinks, which can damage your search rankings and Domain Authority. Toxic backlinks are typically those from low-quality, spammy, or irrelevant websites.

Improving your backlink toxicity score necessitates identifying and eliminating these harmful backlinks. Here’s how you can accomplish this:

Backlink Audit with SEMrush

Utilize SEO tools like SEMrush to conduct regular audits of your backlink profile and identify potentially toxic backlinks. SEMrush’s backlink audit tool is particularly powerful, providing comprehensive data on your backlinks and highlighting any potentially harmful ones.

Manual Review

Scrutinize the suspicious links manually to confirm if they are indeed detrimental.

Contact Webmasters

If you discover toxic backlinks, reach out to the respective site’s webmaster and request the removal of the link leading to your site.

Disavow Toxic Links

In case the webmaster does not respond or declines to eliminate the link, resort to using the ‘Disavow Links’ tool in Google Search Console. This instructs Google to disregard those links while evaluating your site.

Ongoing Monitoring

Consistently monitor your backlink profile to identify and handle toxic backlinks promptly.

Having a consistent and quality backlink profile, as opposed to the highest quantity, is the objective. This helps boost your Domain Authority and overall search engine ranking. Though this process may be long-term, it is a worthy investment of your effort!

User Experience: An Underrated Aspect of Domain Authority

User Experience, or UX, plays a pivotal role in building Domain Authority, albeit subtly. Why? Because a positive user experience signals to search engines that your website is valuable, trustworthy, and user-friendly, all of which contribute to better search engine rankings and improved Domain Authority.

Improving Site Loading Speed to Boost Domain Authority

 In the fast-paced digital world, patience is not a virtue many of us possess. As such, if your site takes too long to load, visitors are likely to bounce off, leading to a higher bounce rate which can negatively impact your Domain Authority. So how do you combat this?

Optimize Images

Large image files can slow down your site. Use image compression tools to reduce their size without compromising quality.

Enable Browser Caching

This stores elements of your website in a user’s browser so that the page loads faster on subsequent visits.

Minimize HTTP Requests

Each component of your site (images, scripts, CSS files) requires a separate HTTP request. By simplifying your site design, you can reduce these requests and improve load speed.

The Importance of Mobile Optimization for Domain Authority

With an ever-increasing number of users accessing websites via mobile devices, having a mobile-friendly site is no longer optional; it’s essential. A site that isn’t mobile-optimized is likely to deliver a poor user experience, leading to decreased engagement, higher bounce rates, and potentially lower Domain Authority.

Responsive Design

A responsive website adjusts to fit the screen size of the device it’s being viewed on, providing a seamless user experience across all devices.

Mobile-Friendly Navigation

Ensure your site’s navigation elements are easily usable on a small screen.

Fast Loading on Mobile

Optimize your site to load quickly on mobile devices, as mobile users are often on the go and may have slower internet connections.

By optimizing your website for speed and mobile usage, you’re not just enhancing the user experience – you’re also making significant strides towards improving your Domain Authority. And remember, a happy user translates into a happy search engine!

Free Domain Authority Checker Tools

Who doesn’t love a good, free tool? Especially when they help you keep a tab on your website’s Domain Authority. As you continue to implement the strategies we’ve discussed, you’re probably going to be curious about the fruit of your efforts. Luckily, several free Domain Authority checker tools can help you monitor your progress. Here are a few to get you started:

Moz’s Link Explorer

Moz, the company that actually developed the Domain Authority metric, offers a free tool that allows you to check your site’s Domain Authority and gives a detailed report about your backlink profile.

However, the free tool only allows you to check 3 website’s Domain Authority per day.


While SEMrush is a comprehensive SEO tool that offers a lot more than just checking Domain Authority, it does offer limited free usage of its suite of tools. You can use it to check your site’s Authority Score, a similar metric to Domain Authority.

Ahrefs’ Website Authority Checker

While Ahrefs is a paid service, they offer a free Website Authority Checker. This tool provides a detailed report that includes your site’s Domain Rating (Ahrefs’ equivalent to Domain Authority) and backlink profile.

Website SEO Checker

Website SEO Checker is a simple, straightforward tool that lets you check your website’s Domain Authority quickly and easily.

Remember that Domain Authority is a relative metric, meaning your site’s Domain Authority should be compared to other similar websites, rather than being viewed in isolation. Monitoring your Domain Authority over time can give you a good idea of whether your SEO efforts are heading in the right direction. Happy tracking!


When thinking about how to build domain authority, remember that it is no overnight endeavor. It’s a long-term investment that requires careful planning, consistent effort, and a multi-faceted strategy. From creating high-quality, relevant content to link building, ensuring a top-notch user experience, and regularly auditing your site, every aspect plays a crucial role in boosting your website’s Domain Authority.

Remember, while tools and strategies are important, the foundation of improving Domain Authority lies in offering value to your audience. Keep your users at the forefront of your efforts, and success will follow naturally.

Armed with the knowledge from this blog, it’s now time for you to put these strategies into action and pave your way towards a website that both users and search engines love.